This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.” In that post I explain why you should keep your competitors’ Google Maps / 3-pack spam (or honest mistakes) from spinning out of control. As I…
SEO Competitive Analysis for B2B — Whiteboard Friday
Posted by Joyce.Obility In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. …
Content Marketing KPIs: Which Metrics Should You Track? (+Infographic)
Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because…
What’s Changed (and What Hasn’t): The 2020 Moz Blog Reader Survey Results
Posted by morgan.mcmurray You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and…
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously…
What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing…
Maximize Return During Tough Times Through Testing
Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move…
How Lead Generation Tactics Can Boost Your Link Building Results
Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and…