Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a…
Where to find Liverpool vs. Chelsea on US TV and streaming
If you’re trying to find out how you can watch Liverpool vs. Chelsea in the US, we have all of the details for you about the Premier League match. The match won’t be shown live on US television, but you can cast the game to your big TV using Roku, Chromecast or one of the…
7 Easy Ways to Get More Traffic from Evergreen Content
Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving! But even the most evergreen content starts to…
How to Optimize Your Amazon Storefront
980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a…
Yoast SEO 15.9.1: WordPress 5.7 & FAQ schema patches
Today we released a patch release of Yoast SEO, 15.9.1, to prepare for some of the changes in WordPress core. There were two changes in WordPress itself that we needed to account for, one to do with updates and one to do with meta robots output. We also had to fix an issue with how…
Pinterest Analytics 101: Tips and Tools to Help You Track Your Success
Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update, including a few tweaks to metric definitions. Close ups are now Pin clicks. Link clicks are now Outbound clicks. The…
35 Monthly Challenges to Uplevel Your Lifestyle and Budget
It’s common to set financial and fitness goals at the start of each month as you look for ways to improve. You might want to drink more water, earn a promotion, or start a new side hustle for some extra income. However, trying out a new habit, or breaking an old one, can be hard…
The SEMRush IPO #SEOSTONK!
Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million….